It has come as not a surprise that businesses, both huge and small, are using social networking websites like Facebook, Twitter, and Pinterest to expand their horizons and to increase their advertising reach on an international scale. It may even be stunning to consist of Pinterest as a means to market your business, however think it or not, Pinterest gathers an average of 100 milion site visitors a month! The site, being less than a years of age, has actually currently surpassed other social networking giants like Google+ and LinkedIn.
Everybody finds out about why Facebook and Twitter are great marketing weapons, but what makes Pinterest also as helpful for businesses?
1. )Pinterest has a focused demographic with specified interests– Facebook and Twitter is made use of by everybody, and I do suggest EVERYONE. However, Pinterest stands out because of its female-centered market with specified interests. The site is utilized by females, which make up for 65 % of its users and average an age of 32 years of ages and up. What does this mean? This is a good indication for businesses that take care of items implied for women. Pinterest users likewise have a keen interest on visual classifications like furniture, jewelery, photography, and other lifestyle-related goods, so if you’re company is taken advantage of any of these, you can make Pinterest work for you.
2. )Pinterest is reliant on visuals– People today do not like to check out a great deal of stuff. They prefer compressed pieces of info with bright colors and nice images. Pinterest is a visual pin-board which allows you to post creative and appropriate photos of your company. This corresponds to setting up posters on the side of the street, however the distinction here is that other Pinterest users can opt to re-pin your image if they like it. Re-pinning resembles the Share function of Facebook or the Retweet function of Twitter.
3. )Pinterest provides the ability to allow blog owners to share your content– This is an included reward after the re-pin function, regardless if your company is reliant on graphics or not. Basically, blog owners have the tendency to search for things relevant to their post and if they discover that your post relates to their post, your material will certainly be shared on their blog; from your image to the licensing info. This also serves as a way to develop appropriate back links since if your Pinterest content is shared, both your Pinterest and website URL will appear on the blog. Obviously, bloggers can always choose to change your link, however this is frowned upon by the big online search engine.
In any case, Pinterest is something that businesses need to consider integrating into their marketing strategy. After all, with 100 million visitors a month, it’s sort of hard to turn your back against possible consumers of this magnitude.