When You you are actually telling everyone who is interested in that subject where to go to find information using highly targeted keywords.
If you have been trying to be successful with any kind of online marketing you will certainly have heard the expression "the money is in the list" but another one is just as vital to your business which is "Do Your Keyword Research Properly".
This is going to be critical to your future success in pretty much any type of online business, so whether you're looking at Blogging, MLM, PPC or AdSense, or any other kind of online marketing business. Doing keyword research properly is a key part in your future success.
So why is keyword research so critical?
Well the answer to that depends on a number of facts, to begin with you need to attract the right kind of visitors to your website. You're not going to obtain much traffic if you are using the incorrect key words. Whether you're utilizing PPC or search engines to get your traffic, your key phrases are going to affect your position and also link efficiency.
Another reason that key words are so critical is that you need concentrated targeted traffic to find your website. It doesn't matter if you were to have over ten thousand site visitors coming to your site, but if they are the wrong sort of traffic you are still not going to make a cent.
You see, if you were to select the work "book" as your keyword, you may get plenty of visitors interested in books generally but that's it, NO SALE. However if you were selling https://en.wikipedia.org/wiki/William_Shakespeare Books and you were to select "William Shakespeare books", if that's exactly what you're offering, then your visitors may be fewer but the ones to visit your website will be those with a strong interest in William Shakespeare and who may well be in the market to make a purchase.
You can even go for more targeted key words by adding in more detailed words such as the name of a specific book
because anyone searching for that specific phrase is possibly prepared to purchase something appropriate to that phrase. So by inserting specific phrases as well as the word you are targeting, you may find the hot buyers ready to make a purchase rather that a visitor simply browsing the internet.
You. will need to research the keywords carefully once you've selected a specific niche. You'll need to decide on the keywords to use in the titles and the content especially if you're composing reviews. If you're developing particular niche web sites, you could make use of your keywords in the domain if relevant, although this is may not always be possible. But you will certainly need several targeted key words and phrases relevant to your website, but do not repeat yourself too much as this would affect your results adversely. This is why you could have a list totalling a hundred or so and you would select 3 to 4 different phrases and spread these through a number of articles and other types of content for your site.
There are a number tools that you can use for key word research, such as Wordtracker. They have a great and completely free keyword tool at http://freekeywords.wordtracker.com which is great if you are just starting out.
Google also have their own key phrase tool, although they do not show you numbers. They just offer you a basic suggestion of the searches a key words gets, as shown by a colored bar: https://adwords.google.com/select/KeywordToolExternal.
You'll initially prefer to go into the basic key words for your niche. For example if you're targeting the golf niche. You might get the word "golf" into the keyword phrase of your choice. This key word phrase will reveal to you a variety of relevant key words. Also Check Out This Article
You may find "golf clubs," "golf ideas," "golf swing," "golf bags," "golf carts," and also "golf links." This is only a short list of the broader terms. However you should aim to produce a longer list of key words that you can use over the coming months or even years in various articles etc, so grab them all! But for the top prize of deep targeted key words which will aim to pull in buyers who are completely interested in buying the product you are selling.
Once you have mastered this skill then you can go onto learning another, but if you get this skill under your belt there is no reason why you cannot control exactly what type of person visits your website as well as being able to select a targeted buyer for your products.
Just check out the videos below where you can actually see the whole process in easy to understand language;